Executives

J. Bradley Green has served as the Chief Executive Officer and a Director of PLC since June 22, 2020.  Prior to that time, Mr. Green served as President of the Company from May 2018 through March 31, 2020 wherein he was appointed the Interim Chief Executive Officer.  Mr. Green has over 16 years of experience in the funeral and cemetery profession.  Before, Mr. Green served as a founder, owner and the Chief Executive Officer of Signature. Prior to founding Signature, he was the Executive Vice President and General Counsel of another publicly traded funeral and cemetery industry consolidator.  During that time, he was responsible for many corporate functions, including acquisitions.  In addition to his industry experience, Mr. Green is a licensed attorney with an extensive legal background, including work at two international law firms and serving as the General Counsel for a large, international transportation company.

Jennifer Hay has been a licensed attorney since 2001, with over two decades of experience spanning legal, strategic, and executive leadership roles. She joined PLC in 2018 as Associate General Counsel and has since held key leadership positions including General Counsel in February 2020, Chief Strategy Officer and General Counsel in September 2022, and President and General Counsel in August 2024.  Ms. Hay brings more than 15 years of in-house legal expertise advising public and international companies, including more than a decade of direct experience in the funeral and cemetery profession.  Her expertise spans various functional areas including Legal, Human Resources, Audit and Compliance, Safety, and Risk Management, reflecting her ability to lead and integrate multidisciplinary teams.  She is also engaged in the broader funeral and cemetery profession, serving as a board member for the HeartLight Center and a member of the Finance Committee for the Funeral Service Foundation.  Before joining PLC, Ms. Hay held key roles at prominent organizations, including Whole Foods Market, Inc., LDR Spine USA, Inc., and Carriage Services, Inc., where she demonstrated a commitment to operational excellence and strategic innovation. 

Mat Forastiere joined PLC in 2018 as Regional Vice President and was appointed Senior Vice President of Operations and Administration in January of 2021. He is a fourth-generation funeral director and embalmer with over 25 years of professional experience. Mat began his career at Forastiere Family Funeral Homes in Springfield, MA and prior to joining PLC, Mat held various other leadership positions for a U.S. publicly traded deathcare company. Mat currently serves as Dean of the Todd Van Beck College of Funeral Home Management at the ICCFA University and is the chair of the ICCFA Disaster Management Committee.

Daniel Millett was appointed Chief Financial Officer of PLC on September 8, 2020.  Prior to joining PLC, Mr. Millett served as Chief Financial Officer of Agellan Commercial REIT and, prior to that, was a Senior Manager at KPMG LLP, in their building, construction and real estate industry group. Mr. Millett has proven expertise in financial controls, risk management, financial reporting and financial modeling for mergers and acquisitions in a public company setting. In addition, Mr. Millett has cross-border experience in Canada and the U.S., and has been involved in over $3 billion of real estate and capital markets transactions. Mr. Millett holds a Chartered Professional Accountant, Chartered Accountant designation, and earned a Bachelor of Business Administration from Wilfrid Laurier University.

Jay D. Dodds has been Chief Operating Officer of PLC since May 2018. Mr. Dodds was appointed President and Chief Operating Officer and as a Director of the Company on June 22, 2020.  Mr. Dodds has over 40 years of experience in the funeral and cemetery profession.  He holds a funeral director’s and embalmer’s license in both Texas and New Mexico.  In addition, he is a certified cremation operator. Mr. Dodds served as founder, owner and President/Chief Operations Officer of Signature.  Prior to founding Signature, he was the Executive Vice President and Chief Operating Officer of another U.S. publicly traded deathcare company where he served in a senior operations leadership role for 17 years.  Over his career, he has directly managed funeral and cemetery businesses in every region of the U.S.  Mr. Dodds currently serves as Past President of the International Cemetery Cremation and Funeral Association (ICCFA), Trustee Emeritus for the Funeral Service Foundation, Trustee Emeritus for the ICCFA Educational Foundation and as a board member of the Pierce Mortuary Colleges.  

Lorie Johnson joined PLC as VP, Human Resources in May 2018. Ms. Johnson has over 16 years of experience in the funeral and cemetery profession, and she joined Signature Group in 2014 as its Chief Administrative Officer. Ms. Johnson has over 32 years of experience in all aspects of organizational administration, human resources, training and people development. In her role as VP, Human Resources she leads, facilitates and participates in organizational development and effectiveness across an employee’s full life cycle with the company. At Signature Group, she had oversight over all aspects of Human Resources, Training, Safety and Risk Management, as well as Administration and Information Technology. Ms. Johnson is an HRCI and SHRM certified Senior Human Resource Professional.

Lloyd Boyd joined Park Lawn as Chief Information Officer May 28, 2024.  Prior to joining PLC, Mr. Boyd has an extensive background as an innovative technology leader having been the Chief Information Officer serving the construction, insurance, distribution, logistics, energy and automotive industries.  In each of his roles he has created innovative approaches to process and industry improvements.  He and his teams have won numerous technology awards.  Mr. Boyd’s focus is to deliver a business focused technology-oriented roadmap that includes security, process, and analytics while balancing schedule and costs.  Mr. Boyd has led numerous diverse international teams and developed effective partner relationships to deliver solutions.  Mr. Boyd attended Liberty University and is married with 2 sons and 3 grandchildren.

Jeff Parker joined PLC as an executive officer and Chief Technology Officer in June 2018. He brings over 40 years of IT experience and 20 years of funeral and cemetery experience. Mr. Parker began his IT career with IBM in the late 1970s, wrote code to guide the Maverick Missiles in the 1980s, joined his father in the energy industry in the 1990s, and started in the funeral and cemetery business at one of the largest publicly traded death care consolidators in the industry in 1998. Mr. Parker’s 20 years in the industry includes roles such as Manager of Offsite Systems, Manager of Application Development and Director of Information Systems. He was also the principal architect of the software system that currently runs one of the largest public funeral and cemetery businesses in the U.S.

W. Clark Harlow joined PLC as VP, Finance-USA in May 2018, and was appointed Senior Vice President, Operational Finance and Accounting in January 2022.  Mr. Harlow has over 29 years of experience in various accounting and executive roles across several industries, of which 22 years have been in the funeral and cemetery profession.  Mr. Harlow joined Signature Group in 2015 as an owner and its Chief Financial Officer.  He has previously led the finance, accounting and M&A functions in private and publicly listed companies.